Dense Air

Dense Air is the operating company set up within the Airspan Group to provide a new class of shared ‘neutral host’ 4G and 5G mobile network densification and extension services.  Available on dedicated licensed radio spectrum assets acquired by Dense Air, our services complement the mobile operators, designed to improve coverage and capacity in locations that are technically difficult or commercially uneconomic to support.

The Challenge

Produce a series of promotional videos highlighting the deployment of high-speed broadband in rural Ireland.

The Solution

Dense Air was considering a style of video to highlight their broadband deployment. We suggested that they produce a series of videos with specific purposes. The first video would be used to visually show the ease of their rural broadband network installation, and the second was a series of testimonial video videos highlighting the user benefits since the upgrade. One of our biggest challenges was convincing Dense Air not to merge all their messages into the one video, since Dense Air was new to using video content. We solved this challenge by showing how competitors successfully tailored their video content for with key messages.

“We knew Jump films was the agency for us as soon as we saw their initial concepts. They understood the task at hand.”

— Conor Duff
Head of Marketing, Dense Air

The Results

• The series of video was used as part of Dense Air launch at Donaghmore Workhouse & Agricultural Museum in County Laois.
• Testimonial videos are used to promote Dense Air to local county council officer, as part of the rural broadband development initiative.
• All the video content we produced for Dense Air has had subtitles added with multiple languages for Dense Air promotion internationally.