Gym Plus

We partnered with Genius Marketing to create a promotional video to attract new members to Gym Plus. Our video increased new membership enrollment by 30% from the previous year. The project included testimonials from active members and stock footage to use in social media campaigns throughout the year.

The Challenge

“Produce a series of videos to increase new membership enrollment ”

With 7 location across Ireland, Gym Plus is one of Ireland’s most friendly and community focused Gyms. Whether you’re coming for a serious workout, some well earned R&R, to learn to swim or simply to enjoy a class with friends , Gym Plus is perfectly placed to deliver a great experience. In addition to their great facilities and 1:1 support from their helpful teams, you’ll get all sorts of helpful extras such as special events and recipes from their in-house nutritionist.

The Solution

Clear goal + Clear Solution

This project was a genuine collaboration. We took Genius Marketing’s initial concept and collaborated closely with them to ensure the final promotional video aligned seamlessly with Gym Plus’s specific requirements. Understanding the unique culture of Gym Plus was important; we aimed to move beyond the conventional gym video featuring models. Instead, our goal was to showcase the diverse community at Gym Plus, encompassing all ages, genders, and cultures, emphasizing the genuine sense of community their clubs provide. Central to our promotional video was the portrayal of a simple smile, capturing the welcoming atmosphere that defines the Gym Plus experience upon entering their facilities.

“Fantastic experience all round working with Jump Films. From taking our initial concept and turning it into a creative, comprehensive storyboard, managing the production seamlessly on location and editing together a fantastic promotional video that really captures the brand. The entire team were all excellent. Very easy to work with, super efficient, professional and would recommend to anyone. Hope to work with them again on future projects. Thanks, guys!” 

 

— Laura Molloy
Marketing Manager, Genius Marketing

The Results

Since its inception, the video has garnered an impressive 30,000 non-advertised online views. Additionally, there has been a notable 20% surge in venue bookings, affirming its efficacy as a successful advertising strategy for the client.

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Some of our Delighted Clients

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