Fashion promotional video
Vavazoom - so for our latest TV fashion ad we enlisted the help of our French colleagues Le Jump Film. We had to brave the hazards of working with women who's legs are longer than your arms and a myriad of costume changes. The pre-production took around a month and a rigorous schedule of trips to Penny's was undertaken to observe the other halves as they tried on various outfits and angled themselves in model like poses towards the mirrors. It was tough, but these are the prices you have to pay to make amazing fashion ads!