We partnered with Darver Castle to create a promotional video to attract bookings to their venue. Our video attracted thirty thousand non-advertise views, and wedding bookings increased by twenty percent during video campaign.
“Most little girls dream of an extravagant white wedding in a majestic old castle.”
Darver Castle dates back to the 15th Century and is situated on 50 acres of has been lovingly restored by the Carville family, who continue to care for it. Beyond the gates of Darver Castle you sense the peace and serenity. Along the sweeping driveway to the castle, the towers and turrets of the castle come into view. With our mature trees and manicured lawns, you are sure to have many perfect photographic opportunities during your Castle Wedding.
The Solution
Clear goal + Call to action
We notice that a lot of TV commercials and Promotional content out there does not have a clear message; the message is lost or confusing or forgotten in the creative process. We wanted to create a promotional video that had a clear goal and was easy to understand and entertaining. Some agencies may produce content that is intelligent or that you may have to review multiple times to discover the hidden meaning, this approach is great when it works, an alternative is to make sure the message is clear and understandable. Keep it simple, which can be also be challenging.
“Jump films understanding of the service we offer is reflected in the video they produced for us. This is the third and most successful video they have made for us.”
— Anne Darcy
Marketing Manager, Darver Castle
The Results
Since its creation, the video has earned 30,000 non-advertised online views. There was also 20% increase in venue bookings, which means that it is an effective advertisement strategy for the client.
30000
non-advertised online views
20
increase in online bookings
What Clients Say about Jump Films
Version 1
Apr 9, 2019
Great to work with
Version 1 commissioned Jump Films to carry out filming for multiple projects. Gerard is great to work with and provided strong guidance for us at the shoots. Would highly recommend working with Jump Films..
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Julia Carville
Apr 1, 2020
Highly recommend Jump Films
Gerard did videos for our website. Each short film is a unique with all the personality and charm of Darver Castle, captured to perfection. Gerard is prompt, efficient, knowledgeable and extremely friendly, super at his job, and very professional.
Louise Kelly
March 14, 2019
Our annual Energy Symposium event
We worked with Gerard and Jumpfilms on a number of projects, last year they traveled with us to our annual Energy Symposium event. The video captured everything we requested and more. We will definitely work with Gerard and his team on future events and projects.
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