StudioNow / Coca-Cola

Location:  City Quay, Dublin

Services: Full-Scale Production Services (Pre-Production, Crewing, Location Shoot, Gear & Logistics)

When global production platforms like StudioNow need flawless execution for iconic heritage brands on the ground in Ireland, they partner with Jump Films. For this internal corporate communications campaign, our mandate was to capture a premium, dual-video delivery featuring Coca-Cola’s Chief People Officer (CPO) at their corporate headquarters in Dublin.

The Project Goal & Executive Vision

The primary objective was the production of two distinct, high-impact internal communications assets: an engaging introductory segment and a deep-dive, corporate-focused strategic video.

To connect with a global workforce, the content required a delicate balance—it needed to feel deeply rooted in Coca-Cola’s historic brand identity while projecting a fresh, modern, and forward-thinking executive presence. Executive messaging of this caliber demands zero technical friction, strict adherence to tight scheduling, and an environment where the talent feels completely supported.

Visual Strategy: Crafting an Editorial Aesthetic

Moving away from sterile, traditional corporate backdrops, Jump Films established a polished, cinematic, and editorial aesthetic that felt right at home in a premium business publication.

Filming at Coca-Cola’s office on City Quay, we utilized the spectacular floor-to-ceiling windows to harvest soft, natural daylight. We framed the subject beautifully against Dublin’s iconic, textured red-brick architecture across the river, balancing the frame with subtle, organic Coca-Cola branding elements placed intentionally in the background defocus.

Precision Shoot Logistics & Technical Execution

Operating within a strict 4-to-5-hour production window in April, 2026, efficiency was paramount. Jump Films deployed a highly specialized four-person Dublin crew to manage the footprint cleanly:

• Camera & Grip: We deployed a multi-cam setup utilizing our 4K Sony FX6 and FX3 cinema cameras, paired with a selection of prime lenses (25mm, 50mm, 75mm) and a versatile zoom. A digital slider on the B-camera provided elegant, subtle parallax movement during the interview, while a gimbal was used to capture fluid, dynamic B-roll.

• Lighting & Sound: Natural ambient light was controlled and augmented using a robust two-light setup (Aputure 600d & 300d). Crisp, isolated dialogue was captured via a dedicated on-site Audio Mixer.

• Talent Support: A full-capability teleprompter system was integrated seamlessly into the main camera rig, allowing the CPO to maintain direct, authoritative eye contact with the viewer while delivering script copy flawlessly.

Comprehensive End-to-End Production Services

Jump Films managed every structural layer of this fast-moving commercial shoot, ensuring the international agency and corporate stakeholders experienced a seamless production workflow from start to finish:

• Personnel: Provided a vetted, elite crew consisting of a Producer, Camera Operator, Camera Assistant, and Production Audio Mixer.

• Logistics Management: Handled all localized travel, fuel tracking, Dublin toll clearances, and secure equipment vehicle parking on City Quay.

• Atmospheric B-Roll: Beyond the core interview, our crew captured supplementary outdoor cinematic footage, mapping out the architecture of the building, localized street-level context, and environmental Dublin energy to give the final post-production edit a rich, grounded sense of place.