Myblinds.ie

Wow, what can I say about this ad? Never use kids, animals or puppets when you’re doing a shoot. Did you ever pass a field with a bunch of cows in it, they just stand there, right? Well try getting a cow to ‘just’ stand there when your filming; it is a different story. As for puppets, they just don’t take direction, it’s like talking to a brick wall, they just don’t listen.

The idea behind this Commercial is to create brand awareness. Hopefully the first thought that comes to a potential customer’s mind if they happen to be looking for blinds is “Myblinds.ie”.

No we don’t pretend to be marketing geniuses here, but we thought we could try a couple of tricks; get Morgan Freeman to do a voice over, buy a puppet, rent a caravan, press record and see what happens……

November 2011: Jumpfilms wins Radio Ad of the month on 98fm – Myblinds.ie
Suzanne Jackson – Office Manager 98fm & Spin1038
“It’s simple and softly spoken, the music is engaging and you’re almost expecting a love story when ‘Norman Freedman’ starts talking. He has a voice of wisdom so you automatically tune in. Then you hear it’s for ‘blinds in a box’- referencing his cute pun at the beginning of the ad, which is also very smart. I love it and I Love Morgan Freeman!”